Cookies on this site

The short version

We set no analytics cookies unless you say yes. If you refuse, or simply ignore the banner, Google Analytics is never loaded at all, so nothing of Google's is placed on your device and no request is made to them.

We still count visits, using our own measurement that stores nothing on your device and cannot identify you. That is why refusing costs us almost nothing, and why we are happy to make refusing exactly as easy as accepting.

Everything this site stores, in full

Needed for the site to work (no consent required)

friday-chat-session

Browser session storage, deleted when you close the tab. A random reference for a chat you started, used to keep the number of messages per session within a sensible limit. It holds nothing about you and is not sent anywhere except to our own chat service to count your messages.

friday-cookie-consent

Browser local storage, kept until you clear it. Records whether you accepted or refused analytics, so we do not ask again on every page. Storing a refusal is the only way to honour it.

Only if you accept (analytics)

_ga

Cookie, up to 2 years, set by Google Analytics. Distinguishes one visitor from another so repeat visits are not counted as new people.

_ga_<property>

Cookie, up to 2 years, set by Google Analytics. Keeps the state of your current visit, so a single visit is counted once.

We use Google Analytics to count visits and see which pages get read. We do not use it for advertising, we do not run ads on this site, and advertising and personalisation signals are switched off. Google is the data processor for this, and data may be processed outside the UK under their standard contractual clauses. Google's own description is in their privacy policy.

Our own measurement (stores nothing, needs no consent)

Every page records one anonymous line when it is viewed: which page, which site sent you, the broad device type, and the country. No cookie, no local storage, no device fingerprint. To avoid double-counting one person's visits we store a one-way hash made with a secret that changes every day, which means the same visitor cannot be recognised tomorrow, and nothing can be worked backwards to an individual or an address. This is first-party: it is never shared or sold, and it never leaves our own server.

Fonts

Typefaces are loaded from Google Fonts, which means Google receives the network request and therefore your IP address. No cookie is set by it. We are moving these to our own server so that stops happening.

Changing your mind

You can change or withdraw your choice whenever you like, and it takes effect immediately. Withdrawing also deletes the Google Analytics cookies from this device rather than merely stopping new ones.

Change your cookie choices

You can also delete cookies through your own browser settings, and refuse them there for every site at once.

Your rights, and complaints

These sites are run by CREATE, a UK design and technology agency, registered with the Information Commissioner's Office under ZC184196. You have the right to ask what we hold about you, to have it corrected or deleted, and to object to it being used. In practice, if you have never contacted us through the site we hold nothing that identifies you.

Ask us anything about this at hello@createagency.uk. If you are not happy with how we answer, you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint.

Last updated 5 October 2026.